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BMW i
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the new marketing gimmick is the Megacity urban car.
Megacity Vehicle will carry the “i3″ moniker and will be followed just a year later by the production version of the Vision EfficientDynamics Concept unveiled back in 2009 at the Frankfurt Motor Show.
“i was born today, February 21st, 2011″ could be BMW’s new slogan and the beginning of a new era. According to BMW, letter “i” stands for innovation. It started with “i-drive”, in 2007, Project-i came to life. Now, an evolution of premium mobility, innovative and integrated, the new “i” sub-brand will offer premium products and services as an independent brand.
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Oorspronkelijk geplaatst door Trobken Bekijk BerichtenAlstu... mijn E91 is geschoeid met OZ Allegerita 18" 8" Titanium Tech (soortement gunmetal).
Superlichte én toch sterke velg: 17,9kg voor het geheel (velg+band+lucht)!!! (scheelt 'm meer dan 21 kg onafgeveerd gewicht t.o.v. van mijn -nu voor winterset gereserveerde- 16" BMW OEM velg!!!
Dank voor je reactie.
Die OZ-velgen vind ik persoonlijk niet zo aantrekkelijk.
Ik ben aan het overwegen om mijn bestaande velgen te behouden,
maar ze te poederlakken in het originele FerricGrey van BMW.
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BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It’s a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric.” said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.
In a first move, two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.
“BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability”, explained Robertson. The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.
Revolutionary vehicle concepts
“With BMW i, we are building on the success and strength of our core brand,” emphasised Robertson. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.
Both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP). “Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power,” explains Klaus Draeger, BMW Board member responsible for development.
BMW i8 to be built in Leipzig
Like the BMW i3, the BMW i8 will also be manufactured at BMW’s Leipzig plant. Around 400 million euros will be invested in new plant facilities and some 800 jobs will be created up to 2013. Development and production synergies will be achieved through both vehicles using the same component sets for the electric motors, power electronics, and high-voltage lithium-ion batteries.
A range of vehicle-independent services
An additional range of mobility services – which can also be used independently of the cars – will be an integral component of BMW i. This will allow the creation of a new, profitable area of business over the long term and attract new customers to the company’s brands.
“Mobility requirements are changing in rapidly expanding megacities” adds Ian Robertson. “Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We’ll also grow our car-related premium mobility services. What’s truly groundbreaking is that we’ll begin offering car-independent premium mobility services. BMW i aims to provide customized mobility solutions across a seamless network of premium products and premium services.” The focus is on solutions which will improve usage of existing parking spaces, as well as intelligent navigation systems with local information, intermodal route planning, and premium car-sharing.
In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.
New York-based My City Way is the first company in which BMW i Ventures has taken a stake. Of the partnership, Ian Robertson said, “I am thrilled to announce that we have just signed our first strategic partnership with My City Way. As a mobile app, My City Way provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course.”
[Source: BMW ]
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Beetje stom dat ze i gebruiken.
i = naft bij BMW, da's toch de connotatie die ik maak. Zeker in hun lettertypeOorspronkelijk geplaatst door AlexisWas grappig om je bij het vertrekken elke 90° bocht al clutchdumpend scheef te zien nemen om je kar wat te sparen
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Oorspronkelijk geplaatst door Asserti Bekijk BerichtenBeetje stom dat ze i gebruiken.
i = naft bij BMW, da's toch de connotatie die ik maak. Zeker in hun lettertype
Maar hoe rapper die i8 er is hoe liever
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Oorspronkelijk geplaatst door iricky Bekijk BerichtenIk vind het ook een beetje a-origineel. Doet me denken aan Apple: iPad, iPod, iPhone etc
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Oorspronkelijk geplaatst door Jeroen_M5 Bekijk Berichten"They better make it fun"
BMW lijkt wel de enige die nog nadenkt over rijplezier als het over de toekomst gaat.
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Oorspronkelijk geplaatst door Fernand Bekijk BerichtenDaar moet je toch echt teveel BMW marketing zever voor gehoord hebben om zoiets uit te kramen.
Daarom dat ze beginnen over te schakelen op FWD en 4 cilinder ipv 6 in lijn zekers
Brainwashed
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Oorspronkelijk geplaatst door BMW Power Bekijk BerichtenDie BMW-i's worden dan ook rijdende iPhonesOorspronkelijk geplaatst door Fernand Bekijk BerichtenDaar moet je toch echt teveel BMW marketing zever voor gehoord hebben om zoiets uit te kramen.
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Oorspronkelijk geplaatst door Fernand Bekijk BerichtenDaar moet je toch echt teveel BMW marketing zever voor gehoord hebben om zoiets uit te kramen.
Marketing zever? Dat is toch allemaal de waarheid?
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Oorspronkelijk geplaatst door C'Mon Bekijk BerichtenDe i is een modeletterken geworden
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Dit is een ex-forumkar als ik me niet vergis ?2012 E92 Bmw 335i DKG
1991 E30 320i
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Oorspronkelijk geplaatst door Ambi Bekijk Berichtenhttp://nl.kapaza.be/belgie/bmw-5-e28-518i--54521813.htm
Dit is een ex-forumkar als ik me niet vergis ?
Zou ik ook nog zien zitten eventueel
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Oorspronkelijk geplaatst door Jonass Bekijk BerichtenKan zijn.
Zou ik ook nog zien zitten eventueel
Maar een beetje zonde van de motor
En het herlederde interieur vind ik echt mottig2012 E92 Bmw 335i DKG
1991 E30 320i
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