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The Hyundai i30 kicked off the Korean brand’s big European push, and it became the first car produced at the firm’s European factory at Nosovice, Czech Republic, in November 2008.
Critics recognised the big improvement it represented for Hyundai. It was a fine car. It was affordable, convincing and utterly credible. Prophetically, we said it was a wake-up call to Europe’s slumbering mainstream, and we weren’t wrong about that.
Global recession may have given Hyundai a leg-up, but the Koreans have since produced a product range of consistent and remarkable quality.
Critics recognised the big improvement it represented for Hyundai. It was a fine car. It was affordable, convincing and utterly credible. Prophetically, we said it was a wake-up call to Europe’s slumbering mainstream, and we weren’t wrong about that.
Global recession may have given Hyundai a leg-up, but the Koreans have since produced a product range of consistent and remarkable quality.